Silvana Patrick is a personal stylist recently moved from Australia to Doha, Qatar who needed help making an impact in her new market. She asked BIO to develop for her a new brand and digital strategy with a focus on social media.
Through our branding process we uncovered that Silvana herself was very down-to-Earth and wanted to help people with her accessible and holistic approach to personal style. She worked with her clients to develop style plans centered around their lives, not around trends. Consequently, we developed a brand strategy emphasizing freedom and liberation. The end result was a classically simple visual brand identity. The slogan “Liberate Your Style” encouraged consumers to unleash their own personal style. With clients, Silvana uncovers the style that is already there, liberating it.
