Several Manitoba-based recycling stewardship organizations – that’s a company that makes recycling possible in Manitoba – asked BIO to create a website that put people in touch with recycling depots. The problem was there wasn’t a brand or much direction to go on. Enter BIO. We created the unique visual design of the site, including custom illustration work that created a memorable experience for the user without your typical recycling look and feel. As always, we focused on user-centric design principles, putting the needs of the user first and foremost in every planning session.
The interests of the organizations had to be balanced with the desire of the user to get what they want as quickly as possible. Back that up with a supremely functional and beautiful responsive mobile site which includes geolocation so users can find the site nearest them at any given moment, and you have a fantastic site. The response to the site has been fantastic.