Promotional Video

BIO was commissioned by Elephant Media Group to create a promotional video for Mercedes-Benz Winnipeg. They organized a local early release party for the new Bruce Willis movie A Good Day to Die Hard. With events like this the presenting brand can sometimes be eclipsed by the draw of the event itself. Our goal was to keep the Mercedes-Benz brand at the forefront of guests mind’s.

During the event, the displays in the lobby and lounge areas looped the video, providing context and reinforcing the brand connection. Guests mingled inside the theatre where the video looped on the big screen before the movie started. BIO was honoured to be invited to the event and enjoyed a fun evening out with local Mercedes-Benz enthusiasts.

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