AmbuTech is the world’s leading supplier of mobility products for the blind and visually impaired. Unfortunately, their brand was outdated and with it’s heavily corporate feel, no longer represented the company. We were tasked with creating a new brand for the company.
After our branding process we were able to create a more relatable lifestyle oriented brand set to appeal to the company’s most sought after market segments. As part of this process, BIO conceptualized carrying the new brand through to the product, infusing some long overdue color into their staple mobility product, the white cane.