10 Years of Dance Celebration Campaign
For 2014, Kickit asked BIO to devise and execute a campaign that promoted their upcoming open house and registration night with a contest. The contest offered a free year of dance for one lucky winner who registered for the contest on a branded website.
BIO designed the overall design direction for the campaign and established a campaign landing page. The page took information from entrants, asked a series of questions, and encouraged entrants to share the campaign on with the friends and family. The campaign reached the audience through direct mail, two newspapers, social media, and the studio’s website.
The campaign was a solid success with a good response rate and strong conversions.